Bentwood Luxury Kitchens
Digital Showcase
Challenge:
Bentwood needed help transitioning from a manufacturing-driven to marketing-focused operation. As part of this broader objective, Power was tasked with designing and developing a digital campaign that supported other key elements of the company's brand advertising.
Answer:
Click the video for an overview of Power's answer, including:
- Website with intuitive user experience based on product selling cycle
- Optimization based on user interaction
- Customized tools such as the Online Lightbox and albums allowing user to save shots to share with their interior decorators, etc
- Supplemented with seasonal Inspired Living email that discussed kitchen trends and drove traffic to the site
- Phone 502.267.0772
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