Lennox International, Inc.
Digital Showcase
Challenge:
Lennox Commercial challenged Power to develop and execute an online strategy that provided relevant and targeted content to their diverse customer base - while reflecting the Lennox brand and essence.
Answer:
Click the video for an overview of Power's answer, including:
- B2B website with multiple audiences and customized paths
- Measurement and optimization through analytics and metrics
- Online advertising efforts to drive qualified consumer traffic
- Highly targeted email marketing programs
- Customized YouTube channel
- Microsites
- Phone 502.267.0772
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