Lennox International, Inc.

Digital Showcase

Challenge:
For more than five years, Lennox Residential has turned to Power to develop, execute and optimize a complete digital marketing strategy to help support their global brand.

Answer:
Click the video for an overview of Power's answer, including:

• Ongoing website management and optimization through analytics and metrics
• Wide array of consumer tools, including an energy-savings calculator, product comparisons and more
• Highly targeted search marketing
• Online advertising to drive consumer traffic
• Product demos to explain the technology behind HVAC systems
• Email marketing efforts to drive consumer traffic and build brand awareness

lennox.com/residential

Learn more about the Digital Marketing Group